Postcard Printing 101: The Benefits of Postcard Printing for Your Business
How is postcard printing printing relevant to businesses?
What is a postcard?
Postcards are essentially just thicker card stock print out with a message on them. Whether you are printing a party flyer, invitation, door hanger, certificate, bag stuffers, tear offs, brochures, giveaways or even business message it is all still the same just with different use purposes. Also known as flyers or brochures.
Postcard printing is typically done on demand where postcards are printed as they are ordered. This type of printing is becoming more popular because it eliminates the need for storage space and extra postcards that may never get used. With the latest in technology in digital presses it now offers the same quality with less setup.
Another reason postcard printing is so popular, especially among small businesses, is because postcards are an extremely versatile marketing tool. They can be used for direct mail campaigns, events, product launches, announcements, and more. Plus, postcards are very affordable which makes them an excellent option for businesses on a tight budget.
Other benefits of postcard printing include:
- Fully customizable- You can completely customize your postcards to include whatever information or design you want. Custom postcards offer a different kind of appeal to customers.
- Print on demand- Only print as many postcards as you need, when you need them.
- Fast turnaround time- Most postcard printing companies can have your postcards printed and shipped within a few days.
- Affordable- Postcard printing is an extremely affordable marketing option, especially for small businesses.
If you need help designing your postcards, most printing companies offer design services as well. And if you’re not sure what information to include on your postcards, here are a few ideas:
- Your company logo
- A brief message or tagline
- Your contact information
- A call to action (such as “Visit our website!”)
Avail of our postcard printing services today and see the difference it makes for your business! Visit our website or give us a call to learn more. You can choose any postcard design you want for your business!
Custom Postcard Printing Options We Offer
From thick 48 pt. stock to flashy foil stamping with laser cut and die cut shapes.
We offer a variety of postcard printing services to choose from. Our most popular stocks are 14pt and 16 pt. stocks but for custom work we can go as thick as 48 pt. for special pieces. Our most popular postcard printing finishing services include:
Foil stamping is the process of adding a metallic finish to your postcards. This can add a touch of luxury to your postcards and make them stand out.
Embossing is the process of creating a raised design on your postcards. This can add depth and dimension to your postcards
Die cuts are postcards that have been cut into a custom shape. This can be a great way to make your postcards unique and eye-catching.
Pantone inks are special inks that allow you to match your postcards to your brand colors. These inks can make your postcards pop and help them to stand out.
Metallic ink is a type of ink that contains metal flakes. These look good on postcards and can give them a shiny, metallic finish.
Recycled paper-made postcards that have been made from recycled materials. This can be a great way to reduce your environmental impact and show your customers that you care about our planet.
Rip cards/ tear cards
Rip cards or tear cards are postcards that have a perforated edge so that they can be easily torn off. These postcards can be used as coupons or discount cards.
Spot UV is a type of varnish that can be applied to postcards. It is usually applied to the areas of the postcard that you want to highlight, such as the logo or a call to action.
Send us a message or give us a call today so that we can help you get started with postcard printing for your business. We look forward to hearing from you!
Direct Mail and EDDM
Whether you are a small business or large corporation the best way to get targeted results to all homes and businesses in an area is through USPS mailing services with targeted postcard mailing through EDDM and Direct Mail.
Postcard vs flyers
Postcards and flyers are essentially the same at least in terms of what is used today. Postcards are typically, a hard paper material or printout that was sent in the mail and a flyer is a marketing piece typically printed on thin copy paper. However as time progressed this hard postcard changed messages, new sizes other than 4×6″ and thick paper became more economical with volume and the postcard flyer become more used.
How Do Postcard Printing Services Benefit Businesses These Days?
These days, postcard printing services have become more popular among businesses for a number of reasons. First, postcards are an effective and affordable marketing tool, especially for small businesses. Second, postcards can be used for various purposes, such as promoting new products or services, announcing sales or special promotions, or simply thanking customers for their business. Postcards also serve as business cards.
Lastly, postcards are easy to design and print, and they can be mailed out quickly. So if you’re looking for a quick, easy, and affordable way to market your business, postcard printing is a great option!
Still not convinced? Here are some more benefits of postcard printing:
Postcards are eye-catching and attention-grabbing
With so many businesses competing for attention these days, it’s important to make sure your marketing materials stand out from the rest. Postcards are an excellent way to do this.
Postcards are versatile
As mentioned above, postcards can be used for various purposes. Whether you want to promote a new product or service, announce a sale or special promotion, or simply thank customers for their business, postcards are a great way to do it. It’s a great enhancement to your customer service. You can either send it to your customers through door direct mail or other methods you can think of.
Postcards are easy to design and print
There’s no need to hire a professional designer or printer to create and print your postcards. You can easily design and print them yourself using online tools or word processing software. And, if you don’t have time to design your own postcards, there are many online printers that offer pre-designed templates that you can customize to fit your needs.
Postcards are cost-effective
One of the best things about postcard printing is that it’s very affordable. In fact, it’s one of the most cost-effective marketing tools available. You can print postcards in large quantities for pennies each, which means you can reach a large number of potential customers without breaking the bank.
Postcards are easy to track
Another benefit of postcard printing is that it’s easy to track. You can use postcard tracking software to see how many people received your postcards, how many people opened them, and how many people clicked on the links in your postcards. This information can help you determine whether or not postcard marketing is working for your business.
Postcards are personal
When you send a postcard, you’re sending a personal message to your recipients. This personal touch can help build relationships with your customers and prospects, which can lead to repeat business and referrals.
What Makes A Great Postcard?
There are a few things that make a great postcard. Let us explore them below:
Postcards that are eye-catching are more likely to be noticed and read. Use bright colors, interesting images, and attention-grabbing headlines.
Your postcard should have a simple message that is easy for your recipients to understand. Keep your postcards short and to the point.
You also have to make sure that your postcards are the proper size. They should be big enough to be noticed but not too big that they cannot be mailed.
Postcard printing can be a great marketing tool for your business. It is important to keep the above things in mind when creating your postcards to ensure that they are effective.
1. What is a postcard?
Postcards are essentially just thicker card stock paper print out with a message on them. Whether you are printing a party flyer, invitation, door hanger, certificate, bag stuffers, tear offs, brochures, giveaways or even business message it is all still the same just with different use purposes.
2. How long does it take to make postcards?
Most jobs take 3-4 business cards however it can also be rush printed the same day or can take as long as 3 weeks depending on special finishes like die-cutting and foil stamping. Note price will always be per artwork.
3. How much do postcards cost?
The price of postcards varies depending on the quantity, paper type, and printing options that you choose. The minimum order typically is 100 but can also be 500 depending on the process. Contact us for a quote.
4. What are some of the benefits of postcard printing?
Some of the benefits of postcard printing include:
- Postcards are an affordable way to promote your business.
- Postcards are easy to design and print.
- Postcards can be mailed directly to your customers.
- Postcards are a great way to stay in touch with your customers.
- Postcards are a great way to promote sales and special events.
- Postcards are a great way to reach new customers.
5. Is there a minimum number of postcards required?
The amounts vary by type of business cards some are 100 and some are 1000 minimum depending on the stock and finishes.
6. Can I design my postcard in any way I want?
Yes, you can design your postcard in any way you want. Our team can custom design from scratch or follow a sample to your specifications. If you have your own design, you can upload it to our website for a faster process. We also have an online design tool where you can design your own, offered for some products.
7. Are postcards for business use only?
No, postcards can be used for personal use as well. You can send postcards to your friends and family, most popular use is for invitations and events.
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Excellent work. Definitely recommend.
My team and I waited until the minute to decide to attend a local trade show. We needed marketing material that was quality and at a good price. Top Class was our choice for a printer. Chris and his team step up and help with our layouts to prepare for printing. The job was excellent and I was really impress with their work. The quality was amazing. I must say Titans is our new printer.
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