If your business goal for this year and the next is to be more visible, one strategy that might sound obvious but is still often overlooked is business signs.  

 

When you look at yearly marketing trends, you’ll rarely see signage as part of the tips and tricks marketers love to share. Instead, it’s always posting on social media, creating quality content, and even launching your brand’s own podcast! And while these strategies are effective, sometimes, it’s the littlest details that get you to where you want to be. 

 

It’s the wall signs, window signage, floor signs, and sidewalk signs that give your customers subtle yet important communication cues that increase brand recognition and, ultimately, help you convert a sale.

 

Business signs are not just for aesthetic purposes! It’s a visual marketing tactic. And it enhances your customers’ experience from the start all the way to the end of the sale.

 

Let’s dive deeper into this and learn more about how business signs affect your marketing campaign. 

Signs Do The Work For You 

There will be customers who will visit your brick-and-mortar location just because they noticed your sign. So signage not only helps your potential customers locate your store in a crowded shopping area, but it also lets other passersby know that you exist.

 

The thing about signs is that they’re a one-time advertising investment that results in significant ROI. So the sooner you get your signs up, the sooner your business will benefit from them!

Signs Reinforce Your Brand 

What signs do the best is that they introduce and reinforce your brand to anyone who sees them. It’s a great way to make an excellent first impression and easily explain to your potential customers what your brand is all about. Additionally, having interior signage that is properly branded will maximize the number of times a person sees your logo and keep your brand at the top of their mind.

 

So whenever you’re brainstorming for the best ways to represent your business through your signs, consider graphics, fonts, and colors. This will help you stand out from competitors at various points throughout the customer journey. 

 

Once you’ve established a great strategy for your signage, you’ll be able to encourage sales without being too pushy. 

Signs Reflect Business Quality

Remember, signs do more than just inform your customers. Potential customers will constantly judge your business based on your signage’s readability, design, and visual impact. That’s why working with professional designers is so important to help you develop the ideal look for your brand.

 

Regardless of their shape, size, or style, make sure your signs are creative and unique to use them to their full potential and attract more and more customers. 

Signs Provide Clear Communication 

Information overload is a real thing—and it’s what your customers will experience if there’s too much text or graphics within your establishment! Unfortunately, when this happens, the “overload” of information your customers receive overwhelms their working memory. 

 

You wouldn’t want to add to this stress as it might negatively affect their decision-making ability—this is the last thing you want as a business owner! That’s why clear communication through signage is so crucial.

 

There are two types of communication through signage that your store should have: 

• • Directional signage: Signs that direct your customers to specific locations. Common examples include toilets, parking, customer service, cash registers, information kiosks, main offices, and specific offices in multi-tenant buildings. 

• Safety standard signage: Signs that warn people of potential hazards, identify the locations of safety supplies (first aid kits, AEDs, and fire extinguishers), indicate danger zones and places where caution needs to be exercised, and mark exit routes or doors.

Signs Can Be Used For Promotional Purposes 

Have a sale coming up? You can use signs to provide short, concise promotional information that can lead to more sales. For instance, a banner advertising a special deal you’re running can entice passersby to drop in and make an impulse purchase. 

 

You can also use a sign to advertise a recent award your business has received or remind people of your seasonal products or services when it’s that time of the year. 

Signs Are A Cost-Effective Strategy 

Signs are more than just aesthetically pleasing placards and wayfinding solutions. The signage within and around your establishment can be crucial to your business’s marketing strategy. Sure, social media advertising and brochures are great, but your signage is an exterior marketing campaign working for you all year round! 

 

Signs are incredibly cost-effective compared to the other printed materials, regularly running ads on TV and radio, and the expense of digital marketing. Signage costs pennies a day to put your business in front of everyone around you and has a lifespan of years!

Better Signage For More Effective Marketing Campaigns 

Having signs within and around your establishment can do wonders for your business. They can direct potential customers in the right direction, drive foot traffic, and even increase sales. So add it to your marketing mix today and see all its excellent benefits for yourself! 

 

Looking for a high-quality sign and printing supplier in Miami, Florida? Check out our services at Titans of Print today!